Performers on CAM4 may be coached by Nikki Night, a former cam model and 'the porn industry's leading camgirl coach.' The performers use a webcam and microphone to broadcast live video and audio to their room. Customers can use text based live chat to talk to each other or in each performer's room. Customers of the site can purchase virtual tokens, which can be used to tip performers or watch private shows.
CAM4 is used mostly by amateur webcam performers who like to broadcast just for the fun of it or to earn money for their live performances on the site.
